Improve your Bottom Line with Content Focused SEO
I help SaaS & Ecommerce businesses drive growth with Full Funnel SEO strategies that attract new customers.
SAY Hi to your next SEO Consultant
With a deep passion for SEO, I help Ecommerce & SaaS brands scale their organic efforts and significantly increase their pipeline and MRR.
As an independent SEO consultant, I am here to help you achieve your bottom line goals through SEO.
01.
SEO Strategy
The SEO strategies that I’ll devise for your business are focused on the bottom line.
I don’t work from templates or follow a “standard plan”. My recommendations are completely tailored that aligns with your business goals
Fixing 404 errors or broken links recommended by third party SEO tools don’t move the needle. Although ideal for your website’s technical hygiene, it’s not vital for Outcome-focused SEO.
My SEO consulting aims to prioritizes and execute whats most important from the context of your business goals through a PIE (Potential, Importance & Ease) framework
My focus is on acquiring the right kind of visitors for your website, rather than just increasing Organic traffic.
The key here is to bring in more visitors who are likely to result in conversions.
SEO Services I provide –
- Keyword Research
- SEO Content Strategy
- Content Audit
- Content Briefs
- Technical Audit
- Link Building
- SEO A/B Testing
- Information Architecture Optimisation
02.
Keyword Research
Keyword Research is the cornerstone of your Content Strategy. Every quarter, I assess my Keyword Research process and make it more comprehensive. My keyword research ensures that you not only get topic ideas but also look uncover earned media opportunities, your competitor’s SEO moat and their winning content strategies. It also helps you gauge your existing content potential so that we can priortise for reaping the max impact & lead with PIE (Priority, Impact, Ease) framework
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My final deliverable goes beyond simply providing you with a keyword research and editorial calendar document.
It includes a comprehensive analysis that helps make sense of any trends or insights uncovered during the research process.
Here’s what will be included in the Keyword Research –
- Keyword Categorisation
- Clustering
- Rank tracking
- Keyword Universe (Total Addressable Demand) Dashboard
- GAP analysis
03.
SEO Content Strategy
My content strategy helps you drive strategic results through SEO Content Roadmaps that are focused on achieving Bottom Funnel Wins for your business.
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With a thorough discussion with you, we will decide to place a singular focus on 1 or a few Business Categories drive the right audience to your website. I can also help you choose the right business Category from a SEO standpoint.
Once I get a detailed understanding of your Business, I’ll start the keyword research with an audience-first approach that brings you customers.
I’ll do a detailed keyword research for every business Category. This will allow us to be able to create a data-driven content calendar that prioritises the opportunities deeply.
The SEO content strategy will cover –
- Keyword Research
- SEO Content Roadmap
- Detailed Content Briefs
- Content Audit
- Competitive Analysis
- SEO Content Roadmap
- On-Page Analysis
- Internal Linking Analysis
- UX Assessment
- Programmatic SEO Opportunities
- Post-Implementation Review & Feedback
- Performance Monitoring
04.
Content Briefs
Brands with a strong Organic Share of Voice benefits greatly with Content Briefs. If you are a website with established authority in the eyes of google, detailed content pieces will take less time to rank which will yield significant ROI, dramatically improve your Top Funnel Traffic & hit your KPI goals faster
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I have created 500+ briefs now. SEO Content Briefs are much more than give you a bunch of keywords to optimise for.
I follow separate processes for creating Content Briefs for new content and optmising existing content. The end goal is the same – Organic Ranking for the key terms and its associated long term variations
With my more than 5 years of experience creating 500+ briefs, I have devised a process which gives following recommendations
- Keyword Gap Analysis to rank your Business for relevant new terms
-
Contextual Gap Analysis for improving the rank of existing keywords
- Google SERP, Reddit & community content mining for recommending Unique Content Angles
- Optimising Content for NLP, semantic relevance & On-page optimisation using tool SEO Surfer
05.
Technical SEO
My customized technical audit that examines a website’s strengths, weaknesses, and potential opportunities.
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I use a combination of specialized tools & techniques to create an audit that provides you with step-by-step solutions and assessments to help you build your strategy from the ground up.
With my more than 6 years of experience auditing websites, I am able to create a Technical Checklist which looks at 260 parameters related to the following critical areas and priortises fixing the issues which can bring the highest impact
The Technical SEO Services will cover –
- Keyword Performance
- Website architecture
- Crawl Health Check
- Indexation Issues
- Crawl Health Check
- Robot.txt file Optimisation
- Search engine friendliness
- Health and security
- Server configuration
- Health and security
-
Structured data
On Page Issues
- Internal linking
- Rendering Issues
- Development and coding feedback
05.
Link Building
My link building services not only aims to get you editorial links from niche sites but recommends content opportunities that help builds links naturally at scale.
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I use a combination of qualitative and quantitative SEO factors to assess the value of the link and its underlying potential to impact your website’s rankings.
I assess your competitors link acquisition strategies & quantitate SEO metrics like Ahref’s DR, site’s overall organic traffic to create tailored link building strategies for your business.
My Clients are Placed in
SEO Strategy
The SEO strategies that I’ll devise for your business are focused on the bottom line. I don’t work from templates or follow a “standard plan”. My recommendations are completely tailored that aligns with your business goals. Read More...
Keyword Research
Keyword Research is the cornerstone of your Content Strategy. Every quarter, I assess my Keyword Research process and make it more comprehensive. My keyword research ensures that you not only get topic ideas but also look uncover earned media opportunities, your competitor’s SEO moat and their winning content strategies. It also helps you gauge your existing content potential so that we can priortise for reaping the max impact & lead with PIE (Priority, Impact, Ease) framework. Read More...
SEO Content Strategy
My content strategy helps you drive strategic results through SEO Content Roadmaps that are focused on achieving Bottom Funnel Wins for your business. Read More
Content Briefs
Brands with a strong Organic Share of Voice benefits greatly with Content Briefs. If you are a website with established authority in the eyes of google, detailed content pieces will take less time to rank which will yield significant ROI, dramatically improve your Top Funnel Traffic & hit your KPI goals faster. Read More
Technical SEO
My customized technical audit that examines a website’s strengths, weaknesses, and potential opportunities. Read More
Link Building
My link building services not only aims to get you editorial links from niche sites but recommends content opportunities that help builds links naturally at scale. Read More
Case Studies
01.
50%+ Top Funnel Growth for this Enterprise B2B SaaS in 3 Months
54% Top Funnel Organic Growth Month Over Month
A 20% Increase in Direct Organic Revenue
02.
Getting this B2C SaaS back on track with bottom-line focused content
30% Increase in Direct Revenue through Content
43% Increase in Attributional Revenue through Content
More leads & a better Lead to Sale Conversion Rate
Clients I have worked with
